In a post on A More Perfect Market, Jake de Grazia highlights Thomas Friedman. He says: "Anybody else think Thomas Friedman is on his way to becoming the face of the climate stabilization | environmental | eco | green | sustainability | cleantech movement?"
I haven't read Friedman's latest book, but to address the question: I don't think Friedman is on his way to becoming the face of the environmental/ climate movement.
He is one of many voices; he is a journalist. Unlike McKibben, Majora Carter, Van Jones and thousands more -- he doesn't really seem to be directly involved in ACTION, ORGANIZING etc.. I look @ the three names I mentioned above (and thousands more) and I see concrete results / objectives achieved (or at the least a struggle / attempt to achieve results/ objectives), I don't see that with Friedman.
As I read the bit about Thomas Friedman, I was picturing the call to action re: 350 from Bill McKibbens at the Bioneers Conference last month... He asked people to get out their cell phones and send a text. It was as simple as that... but look at the response!
I agree every little bit counts: and a book such as Hot, Flat and Crowded from a writer like Friedman will certainly not hurt the environmental / social justice movement.
When I read your article I thought of the differences in Mckibben and Friedman though, this review written by Mckibben explains more:
I honestly picked up Friedman's book the day it came out and didn't finish it: and that is not normal for me. I agree with many of Mckibben's comments in the above NY review.
I like some of his other books though, and will have to budget the time to read his latest.
Thanks for the link to the McKibben review. Excellent. Important observations.
And I agree that we shouldn't turn to Friedman or any other journalist/storyteller/celebrity to run operations for the Movement, but ops people don't have to be the face of things. Friedman can evangelize, and I don't think we should underestimate the importance of that. Big, fancy, convincing salespeople are useful. Al Gore was our chief evangelist for a while, but his political baggage holds him back. I think it might be a good thing if Friedman stepped in and gave it a whirl.